Many women of color have not been able to benefit from the growing beauty trend of ‘multi-tasking’ BB creams. BB creams (short for “blemish balm”) which claim to even skin tone, reduce redness, and provide sun protection exploded in the US market in 2012. BB creams, which originated in the 1960s by a German dermatologist to protect her patients’ skin after facial peels and surgeries like the ones from New York City clinics, gained popularity among Asian women as a complexion-perfecting cosmetic in the 1980s. Until now, because of incompatible formulations many bb creams and their benefits have remain unusable for many Women of Color.
Most cosmetic brands offer only one universal shade of their BB cream or they do not offer a broad enough range of shades for ethnic skin tones. The average BB cream formulation on the market leaves most women of color looking dull, oily, or ashy. Julie Pittman, founder and formulator of Color & Soul Cosmetics, has used her unique updated ‘color theory’ to formulate BB n Brown. Her ‘color theory’ has allowed her to formulate products that offer virtually unlimited pigmentation possibilities for all complexions.
BB n Brown is available in 14 shades that work for 52 different skin tones. This also includes a clear shade that offers the beauty benefits of a BB cream for men. Color & Soul Cosmetics also offers custom blended mineral powders for hard to match skin tones.
Ms Toi applying Color and Soul mineral makeup to a client at Sevananda Natural Foods Market.
BB n Brown by Color and Soul Cosmetics is packed with skin-nourishing ingredients that enhance the skin with natural, mineral-based colors that make every skin tone look more even, radiant and refreshed instantly!
Healthy beauty expert, beauty journalist, and blogger, Ms Toi has brought BB and Brown to the shelves of Sevananda Natural Foods Market in Atlanta, Georgia. Finally, the BB cream beauty trend is available for everyone, no matter the color of your skin. For more information visit MsToi.com.